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  1. USC rebranding renews rivalry with Southern California | The State

  2. What was the Carolina/Southern California trademark dispute …

  3. University of South Carolina adopts USC in branding reversal

  4. Southern California - Wikipedia

  5. USC brand change was to distinguish from Southern California

  6. USC and USC: South Carolina rebrands - Daily Trojan

  7. Fire risk and strong winds continue in Southern California with …

  8. How to distinguish between USC and UofSC? | CollegeVine

  9. University of Southern California - Wikipedia

  10. University of Southern California