The Irish advertising market will grow by over 7pc this year, reaching €1.7bn, according to a forecast by the marketing group Core. The increase in ad spending will be fuelled by the growing ...

Ampere Analysis expects spending on entertainment content among big streamers to remain flat in 2025.

Thirteen telehealth entities spent a combined $111 million in 2023 on television ads, more than double the sum in 2019, ...

In the first eight months of 2024, digital channels captured $107 billion in media spending, or nearly two-thirds of all available advertising dollars in ...

The start of a new year is nothing without everyone making predictions, so here are a few that apply to the advertising industry. Advertising in streaming is doing pretty well when we compare it to ...

AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation ...

Comscore's new measurement tool gives publishers a better understanding of content consumption patterns – not just ad performance.

With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Though it was often joined at the top of the list throughout the year by fellow AbbVie offering Rinvoq, that wasn’t the case in December, when Rinvoq fell two spots as its TV ad spending dropped ...

READ MORE: BBC questioned on claim to have 'spent £300m in Scotland in one year' It’s also ... READ MORE: Director's open letter on state of Scottish TV industry and BBC's role Ditto the forthcoming ...

Luminate, the entertainment industry’s data partner ... fans are playing in the success of live concerts and physical merchandise sales: Super fans spend $113 a month (€109.73) on live music events, ...