If Post Malone pulls it off, “c’mon!” could be the next “whazzup?!” The rapper-turned-country-star appears alongside comedian Shane Gillis in a preview of the pair’s Super Bowl LIX ad for Bud Light ...

Phil Mickelson has confirmed his LIV Golf team, the Hy Flyers, has signed an apparel agreement with Primo. Phil Mickelson has confirmed Primo will be the official apparel sponsor of the HyFlyers.

DUBAI, UAE - Volkswagen Middle East is thrilled to announce a ground-breaking partnership with Al-Ittihad Football Club, one ...

Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.

Deane Pappas was among the longest, the SEC Player of the Year in 1992. The third of four great golfing brothers from ...

TGL featured two teams of three players competing against each other in a tech-infused arena the size of a football field.

Qatar Airways has agreed a $97 million deal to sponsor the new World Rugby Nations Championship. The eight-year deal will cover the qualifying matches and finals for the first four editions of the ...

However, Emirates has more sports sponsorships than most. One of Emirates' longest-running sports sponsorship deals involves ...

Fanatics announced Friday that T-shirts featuring the new logo will be available to purchase on team and league online stores ...

Miami (AFP) – Spain's Luis Masaveu, a semi-finalist at last year's US Amateur, has signed with Sergio Garcia's Fireballs team in the LIV Golf League, the Saudi-backed series announced on Friday.

England and South Africa. The eight-team tournament will feature 15 50-over matches and will be played across Pakistan and in Dubai. The biggest match of the tournament between two arch-rivals ...

Archie Vaughan, son of former England captain Michael Vaughan, will lead England's U19 team on their tour of South Africa. The squad will play three 50-over and two red-ball games. Archie ...