Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

For more of the Cut’s favorite fashion, beauty, and home finds, sign up for the weekly Cut Shop Newsletter.,, Huda Kattan of Huda Beauty has gone viral for her loose setting pow ...

Kylie Jenner's makeup line, Kylie Cosmetics, has released its first-ever powder foundation - the Natural Blur Powder Foundation. We put it to the test to see if it lives up to the hype ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Best blurring powders for a flawless finish - Discover the top blurring powders that smooth, mattify, and provide a ...

When you're over 50 or 60, a super hydrating concealer to mask dark spots and under-eye circles is key. Pro makeup artist ...

The experts we spoke to say the best concealers for mature skin are those that are lightweight and hydrating with a satin or radiant finish—a heavy full-coverage formula is more likely to settle into ...

Aging gracefully is a common desire, and many of us invest in skincare and beauty routines to maintain a youthful appearance.

Our experts also recommend vitamin C, which is an effective ingredient that can also take the place of retinoids when it comes to treating dark spots and general skin-tone issues while pregnant or ...