Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future.

Jaguar has introduced a refreshed brand identity, unveiling a new logo. Check Elon Musk's roast on this and the company's ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar has revealed its new logo and branding ahead of its re-launch as an all-electric car maker in 2026. The British brand ...

Jaguar has announced a new brand identity. The company will reveal new logos and a new electric GT car concept on December ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

As the firm revealed the new look yesterday, it knew it was set for a backlash. Car fans have reacted angrily to a rebrand ...

Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...

The new logo comes ahead of Jaguar's plans to launch three new electric cars in 2026and was aimed at being a “fire break” as ...

The ad and rebrand are part of Jaguar’s shift toward an electric vehicle (EV) future. Jaguar recently unveiled a refreshed ...

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

“Jaguar has its roots in originality. Sir William Lyons, our founder, believed that a Jaguar should be a copy of nothing,” ...