Will Ferrell got to meet the creepy Buddy the Elf Home Depot animatronic that freaked everyone out last year and he had the same reaction.

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

E.l.f. Beauty (ELF) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Aesthetician and digital content creator Alicia Lartey shares her skin saviours, formula favourites and how she maintains her signature bleached brows ...

In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms.

Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a ...

Beauty (ELF) closed at $106.16 in the latest trading session, marking a +1.68% move from the prior day. The stock exceeded the S&P 500, which registered a gain of 0.92% for the day. At the same time, ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...

Meghan Trainor and e.l.f. Cosmetics have teamed up to launch the Cloud Skin Bundle, featuring all the essentials you'll need ...

ULTA continues to underperform in comparable/ net sales performance compared to ELF and LVMH owned Sephora, despite the recently raised FY2024 guidance.

The limited-edition bundle features the Halo Glow Liquid Filter, Cloud Skin products, and a custom merch item.

Meghan Trainor teams up with e.l.f. Cosmetics to launch a new complexion product as well as a limited-edition set with three ...