The BriefOakland-based e.l.f. Beauty has remained committed to its DEI mission.Its "So Many Dicks" campaign seeks to promote ...

E.l.f. Beauty (ELF) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Aesthetician and digital content creator Alicia Lartey shares her skin saviours, formula favourites and how she maintains her signature bleached brows ...

Cover dark spots and under-eye circles with the best concealers for mature skin from Charlotte Tilbury, Trinny London, No7, Laura Mercier and more ...

Will Ferrell got to meet the creepy Buddy the Elf Home Depot animatronic that freaked everyone out last year and he had the same reaction.

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Fans couldn't wrap their heads around the 'confusing' scene, with many pointing out Curtis was 'manipulative'.

The party leader is said to have belted out the disco classic - which has become a Trump campaign staple - for guests who ...