Qualcomm is synonymous with top-tier smartphone performance these days, but the market was once much more competitive.

Jaguar is set to debut its new EV in 2025 after it spent this year whipping up a storm of controversy over a rebrand. Will it ...

Milwaukee makes a lot of great tools, and recently a Kei truck with its logo popped up on the internet, so did Milwaukee make a truck? Here's what we know.

You couldn't escape Louis Vuitton's multicolored logo in the aughts. Paris, Jessica, and Nicole—the decades’ most emblematic ...

From car companies unveiling new identities as part the shift to electric vehicles to a kitchen-cupboard favourite getting ...

The first thing it goes through is Ada, a small town about 100 miles southwest of Cleveland, where Wilson Sporting Goods ...

Building trust and fostering meaningful connections with your audience goes far beyond stunning logos or fancy taglines.

Many NBA players market themselves, and a number of them even have personal logos. Here are the 10 best NBA player signature ...

More people are shifting from car-focused lifestyles to a mix of cars and bikes—or even going mostly car-free. While ...

Evolutionary rebrands can be just as effective as revolutionary ones. To celebrate its 100th year, tissue brand Kleenex ...

Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

The symbolism behind the logo is succinct, he said. The strength of the community and the textile mills are portrayed in the ...