Unveiling the dark side of social media: fake content and artificial connections. Learn why authenticity is more important ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

In 2025, the emphasis for brands will be on distinguishing between popularity and genuine influence, as not every social ...

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and ...

Discover the stages of the buyer's journey and how they influence decisions. Learn how to build the buyer’s journey into your ...

Coming from a world where brand is the strategic driver, you can imagine my surprise when I stepped into B2B tech to find ...

Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today. From reproductive rights to climate change to Big Tech, The ...

Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers ...

B2B influencer marketing is all about connecting with respected experts ... Interview a VP of revenue cycle, for example, and let their insights expand your network organically. David highlights ...

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services. From investing in Instagram influencers to ...