As a result, there does seem to be more attention on the patient across med affairs, marketing and communications activity.

Merck & Co – known as MSD outside the US and Canada – will be gaining exclusive global rights to Hansoh Pharma’s preclinical ...

As the world’s third largest pharmaceutical market, Japan accounted for approximately 6% of the $1.5tn in global ...

Pfizer’s Braftovi (encorafenib) regimen has been granted accelerated approval by the US Food and Drug Administration (FDA) to ...

In theory, the principles of omnichannel – personalised content through the right channels to maximise customer experience – ...

Novo Nordisk has announced an investment of 8.5 billion Danish kroner, or approximately $1.2bn, to establish a new rare ...

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And here lies the challenge for communicators: how do we effectively communicate an organisation’s approach to AI in a way ...

Big hats, no cattle When different people see the same thing differently, it’s often because they’re looking at different ...

For most of us working in healthcare communications, the best buzz is when the work has clearly reached those who are most in ...

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Approximately 121,000 people are diagnosed with primary advanced or recurrent endometrial cancer each year in Europe ...