Ampere Analysis expects spending on entertainment content among big streamers to remain flat in 2025.

Thirteen telehealth entities spent a combined $111 million in 2023 on television ads, more than double the sum in 2019, ...

In the first eight months of 2024, digital channels captured $107 billion in media spending, or nearly two-thirds of all available advertising dollars in ...

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Wichita native Fred Gorges of O’Shaughnessy Distilling Co. in Minneapolis, left, introduced television star Kelsey Grammer, center, to Wichita Brewing Company owner Jeremy Horn, right ...

AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation ...

With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower ...

To stay ahead of the game, marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With industry-level insights into where money is being spent ...

Though it was often joined at the top of the list throughout the year by fellow AbbVie offering Rinvoq, that wasn’t the case in December, when Rinvoq fell two spots as its TV ad spending dropped ...

READ MORE: BBC questioned on claim to have 'spent £300m in Scotland in one year' It’s also ... READ MORE: Director's open letter on state of Scottish TV industry and BBC's role Ditto the forthcoming ...

Advil had the lowest estimated national TV ad spend at $45 million. Looking at the trends that dominated 2024, iSpot noted that news programming delivered the widest overall reach for the pharma ...

Luminate, the entertainment industry’s data partner ... fans are playing in the success of live concerts and physical merchandise sales: Super fans spend $113 a month (€109.73) on live music events, ...