By making it easy for millions of small advertisers to buy CTV ads, these platforms will gain a larger pool of brands to ...

Ampere Analysis expects spending on entertainment content among big streamers to remain flat in 2025.

Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...

MUMBAI: Television advertising in 2024 wasn’t just background noise—it was prime-time gold, stealing the spotlight from even ...

We recently compiled a list of the 10 Best Marketing Stocks to Buy Right Now. In this article, we are going to take a look at ...

McConaughey and Harrelson reteam for ad from writer-director Nic Pizzolatto that seeks to promote filming in Texas.

The Trade Desk Inc . (NASDAQ:TTD), the largest independent demand-side platform (DSP) in the programmatic advertising space, has been making waves in the digital advertising industry. With a market ...

For those who think the ad business is out of touch with the greater populace, check again - chaos reigns here as well as everywhere else. So how to grow?

Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

Hochul’s Medicaid splurge isn’t buying better care for New Yorkers; it’s buying her a reprieve from the hospital lobby’s ...

MUMBAI: When it comes to advertising, regional markets are where the real action happens, and JioStar has just brought in a ...

Super Bowl ads have always been expensive, but this year, they’ve hit a jaw-dropping new high. Brands are forking out $12 ...