One of Trump’s most effective ploys is to play to people’s identity and use “us vs. them” messaging. Shared identity is so ...

No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

Marketing campaign templates help you add structure and clarity to ... who your audience is, how you plan to track success, and your overall goals. Other templates in this bundle let you get more ...

Influencer marketing may seem like a strategy reserved for mega ... your specific audience lives and connects with each other online. For example, a successful influencer campaign may focus on ...

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

The creator economy is integral for driving holiday sales as consumers increasingly turn to trusted creators for ...

Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...