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Consumer goods giant Hindustan Unilever is in advanced talks to acquire 4-year-old direct-to-consumer startup Minimalist for up to $350 million, according to two people familiar with the matter.

(Image/Reuters) FMCG major Hindustan Unilever is understood to be in talks to acquire direct-to-consumer beauty startup Minimalist in a deal valued at about Rs 3,000 crore or $350 million.

Hindustan Unilever Limited (HUL) is in talks to acquire the direct-to-consumer brand Minimalist. The Fast-Moving Consumer Goods(FMCG) maker could acquire the D2C brand at ₹3,000 crore.

D2C brand Minimalist is likely to get acquired by FMCG giant Hindustan Unilever Limited (HUL) in a deal that will value the startup at $350 Mn The startup was last valued in the range of $75 Mn-$ ...

FMCG major Hindustan Unilever Limited (HUL) is nearing a deal to acquire Peak XV Partners-backed Minimalist, a Jaipur-based skincare startup, in a Rs 3,000 crore ($350 million) deal, people ...

Minimalist reported revenue of ₹350 crore in FY24. Hindustan Unilever Limited (HUL) may acquire Jaipur-based skincare brand Minimalist, backed by Peak XV Partners, in a ₹3,000 crore ($350 ...

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Hindustan Unilever Limited (HUL), a fast-moving consumer goods company, is reportedly in advanced discussions to acquire a majority stake in the skincare startup Minimalist for approximately Rs 3,000 ...