Broadly speaking, an app marketing strategy can be defined ... and more. The landing page for the app on its dedicated website should really present the app front and featured, unlike an app store, ...

In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Luckily, some TV shows are coming up with super creative marketing strategies to reel viewers in, and other streamers/networks should be taking note. Apple TV+ has come up with a brilliant ...

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

Although these stories were marked as a “marketing feature” in the top right corner and accompanied by disclaimers identifying them as fictitious, their design, layout, and prominence on the front ...

The first agency, which established its contingency plan in November last year and plans to implement it by the end of January, is advising brands to reinvest 80% of their TikTok ad budget, spanning ...

President Joe Biden's lengthy career in public service means he has been spotted on plenty of newspaper front pages. Here's a ...