Why DeepSeek’s announcement that it developed a more affordable and competitive AI model should prompt an important reality ...

Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

Questions is a periodic feature produced by Cornerstone Research, which asks our affiliated experts, senior advisors, and professionals to ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

The VP of international marketing is responsible for championing the next generation of creative tools. But, as he ...

Value-based care (VBC) is a health care delivery model that has grown increasingly common in recent years. Perhaps ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

I've been in business for over 30 years, and during that time, I built over a dozen highly successful companies without being great at sales. I’ve always admire ...

The brand’s fresh CEO wants less ‘hyperactivity’, fewer limited editions and a greater focus on timepiece engineering ...

G2 Esports, one of the biggest names in competitive gaming, is making a play for broader entertainment fame. The next ...