The next step in the brand's reinvention takes place on December 3 at Miami Art Week, where Jaguar will reveal a concept car ...

Jaguar will present "Copy Nothing", the first global public installation for its new brand, at Miami Art Week, on December 2.

The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

The new logo comes ahead of Jaguar's plans to launch three new electric cars in 2026and was aimed at being a “fire break” as ...

The new Jaguar has begun in earnest with the launch of a new logo and branding, accompanied by a launch video that looks like ...

Jaguar is completely reinventing itself as an electric-only and significantly more upmarket brand, targeting the likes of ...

The video, which was posted on the company's social media channels, shows a group of models modelling bright and flamboyant ...

Jaguar has unveiled a new brand identity as it transitions to an all-electric car manufacturer by 2026. The company revealed ...

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts ...

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future.

As the firm revealed the new look yesterday, it knew it was set for a backlash. Car fans have reacted angrily to a rebrand ...