Jaguar has announced a new brand identity. The company will reveal new logos and a new electric GT car concept on December ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

Jaguar has scrapped its historic growling cat logo as the British car manufacturer gears up for the shift to electric ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Through Jaguar's "Exuberant Modernism" rebranding strategy, the brand signals to buyers that the time has come for its ...

The new logo comes ahead of Jaguar's plans to launch three new electric cars in 2026and was aimed at being a “fire break” as ...

Those efforts crashed so hard that today Jaguar builds just one vehicle, the sport crossover F-Pace. And that vehicle, ...

Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...

Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar has introduced a revamped brand identity as it gears up to become an all-electric carmaker by 2026. The updated ...