People seen shopping for decorative ornaments in celebration of the Chinese Lunar New Year, the 'Year of the Snake', in the ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

LaVie Saad writes about her experience growing into her curly hair and shares the tips that helped her along her journey.

These days, I’ve finally wised up and switched to a product that actually ... Enter my curly-haired savior: the Hymn Hair Gel by Reverie, a California-based hair care brand that’s been doing ...

Andy Cohen revealed that 'it's been a long week,' while recounting how his 5-year-old son Ben gave himself a 'crazy' haircut ...

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Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

It can be hard to find great products without a lot of trial and error though, which is why our beauty expert has done the ...

Since 1834, the iconic beauty brand has constantly been evolving and the proof is in the pudding (read: products) Get the London Look? Not quite. Live The London Look? Nope. Live YOUR London Look?

New for 2025, the mighty fine brow pen claims to be the finest triple-tip brow pen on the market, complete with three 0.1mm ...

Growing up, hair gels were the drying ... or control your edges, a hair gel is the way to go. First, some definitions: As hair gels have had some bad press in the past, often brands will label ...