Unveiling the dark side of social media: fake content and artificial connections. Learn why authenticity is more important than ever.

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Alex Hofmann, the CEO of 9count, is betting on "private social networks" being the next big thing. He was formerly an exec at ...

Audience editors recommend repeating practical insights from audience stats and positive reinforcement over focusing on bad ...

The results in terms of engagement were striking. The campaign significantly increased social media interactions — including likes ... significant discounts at higher spending levels. For example, a ...

Back in 2000, following a meeting with Mullah Abdul Salam Zaeef, the Taliban envoy to Pakistan, Vijay K Nambiar, India’s High Commissioner to Islamabad at the time, assessed the chances of engagement ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

MANILA, Philippines — The Bangko Sentral ng Pilipinas (BSP) will double down on its efforts to promote digital payments in the country by eventually weaning the country from its dependence on ...

The Bangko Sentral ng Pilipinas (BSP) has told banks to exercise caution when doing business with companies that are at risk of losing their incorporation papers for failure to submit their annual ...

The government has a clear plan of how to take the country forward and address new realities with solutions and concrete action, the Labour Oarty said Tuesday, with a clear example being the ...

Let’s take a look at the best tactics you can use to increase your brand’s engagement on Pinterest. 1: Use Long Images to Get Attention in Searches and On Boards Pinterest images are far different ...

By pairing vibrant visuals, witty phrases, and relatable data, Zé Delivery turned their year-end recap into a shareable celebration of customer loyalty and a great example of personalization. The ...