Developers have begun to understand the value of investing in Martech solutions that change long-term customer satisfaction ...

This leaves scant resources for retention strategies that build lasting ... to help your marketing platform constantly adapt ...

Learn why brand value matters, how it impacts trust, loyalty, and growth, and tips to build and sustain brand success.

Customer loyalty was the subject of a Grocery Impact session moderated by PG's Gina Acosta and featuring Diana Medina, of ...

As a result, the company can experience a higher sigma level and excellent customer retention (Figure 2). Two examples help ...

Gamification is a powerful strategy in many sectors, and the growing iGaming industry is no exception. Adding game elements ...

For example, if you started the year with 1000 customers, and then found out that 800 of those customers remained your customers at the end of the year, your customer retention rate for the year ...

Discover how to Driving Repeat Purchases and enhance customer retention with post-purchase email flows using Klaviyo, ...

SaaS marketing is a unique approach that focuses on promoting software services delivered over the internet. Unlike ...

Fractional customer success leaders can provide the flexibility needed for startups to scale their operations.

When the goal of your meeting is relationship building, here’s what you should be measuring and one key question to ask on ...

In a world where it is necessary to stay on your toes when it comes to advertising, it can be easy to get caught up in the ...