One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 29 sec ago By E.J. Schultz - 1 hour 5 min ago By Tyler Bishop - 4 hours 6 min ago By Tim Nudd - 6 hours 5 min ago By ...

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

It’s not easy for smaller or mid-size agencies to compete for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal “also creates opportunities for ...

By Jon Springer - 21 min 50 sec ago By Erika Wheless - 36 min 50 sec ago By Dom Dzik - 3 hours 36 min ago 3 hours 36 min ago By Ewan Larkin - 4 hours 6 min ago By Ad Age Staff - 7 months 1 week ago ...

BUENOS AIRES (JTA) — Javier Milei, a colorful right-wing “anarcho-capitalist” who has said he would like to convert to Judaism, was elected president of Argentina on Sunday. Early results ...

The Southern Fuegian Railway, more aptly called the End of the World Train.Credit: Alamy I’m near Ushuaia on South America’s southern extremity, in the last corner of Argentina corralled by ...

How important are your high school grades for your future? By The Learning Network Looking for new ways to get students reading and responding to nonfiction? Try these exercises for discussion ...

Further, it offers trust, investment, agency, and custodial services for individual and corporate clients; capital market services that include sales and trading, new issue underwriting ...

4). A dramatic increase in the way agencies are compensating people who work on new business by giving them dedicated days off up 25% versus the previous year. 5). A positive shift in both the ...

BUENOS AIRES, 15th September, 2021 (WAM) -- Matias Lammens, Argentina's Minister of Tourism and Sports, has received Saeed Abdullah Saif Al Qamzi, UAE Ambassador to Argentina. During the meeting, the ...

App marketing companies are specialized agencies that focus on promoting and marketing mobile apps. These companies typically offer services such as app store optimization, mobile advertising, ...