The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Apple CEO Tim Cook told analysts that sales of iPhones in the markets where Apple Intelligence was available fared better than markets where it was yet not available. "We did see that the markets ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.

Amazon.com is increasing its advertising on billionaire Elon Musk's social media platform X, the Wall Street Journal reported ...

Apple reported soft sales of its flagship iPhone during the holiday quarter, but still topped Wall Street forecasts for ...

More than a year has passed since Apple paused advertising on X over brand safety concerns. Soon, however, Apple ...

The company has heavily advertised AI features since the latest iPhones were released in September.

Amazon (AMZN) is ramping up ad spending on Elon Musk's social media platform X, and the decision to do so involved CEO Andy Jassy, WSJ reported Thursday, citing people familiar with the situation.

Apple held discussions with X (formerly Twitter) about once again showing ads on the social media site, reports The Wall ...