Update: CapCut, Marvel Snap and other ByteDance apps have returned to the US (at least for now). They may still be banned if a sale doesn't go through again but for the meantime you can enjoy CapCut and forget all about Instagram's upcoiming Edits app. The original story continues below.
The tool is slated to be released on March 13, Adam Mosseri, the head of Instagram, announced. TikTok has since restored service in the US.
Meta's attempt to lure creators to its platforms comes as questions remain over the future of its main rival in the US.
Instagram on Sunday rolled out Edits, a video-editing product that appeared similar to CapCut, which is owned by TikTok’s parent company, ByteDance.
Meta offers TikTok creators financial incentives, longer Reels video durations, and new editing tools to entice them to Instagram and Facebook amidst TikTok's uncertainty in the US. Despite potential resistance due to Meta's perceived political affiliations,
CapCut is a free video-editing platform created, owned and operated by ByteDance. It was launched in the U.S. in 2020. It was the second most downloaded photo and video app in the Apple App Store after Instagram, according to USA Today.
With popular applications missing from the Apple App Store and Google Play Store in the US thanks to a ban (which looks set to be repealed by President Trump once he is sworn in), Facebook and Instagram-owner Meta has swooped in to scoop up content creators left adrift.
Instagram head Adam Mosseri just announced a video editing app called Edits. Mosseri said the app is meant to rival CapCut, a video editing app that went offline along with TikTok. Edits is available for preorder on the iOS App Store.
TikTok was banned and restored within the same weekend. Find out what other apps owned by ByteDance, are in limbo below.
Instagram’s head Adam Mosseri introduced Edits, the platform’s new video-editing app. Apart from TikTok, it looks like Instagram is also trying to compete with other apps offered by ByteDance. Instagram intends to compete with ByteDance’s CapCut, a video-editing application that went offline in the US alongside TikTok.
Capitalizing on TikTok's brief absence, Instagram is seeking to entice video creators with large cash bonuses to start posting Reels.
Social media platform Instagram has announced a new video editing app called Edits, as TikTok restored services in the United States after