With Wheaties being one of General Mills’ most well-known cereals, famous for featuring star athletes on their boxes since 1921, this new cereal expands its appeal. It’s not just about elite ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

Since the days when star athletes regularly appeared on boxes of Wheaties, sports and cereal have gone hand in hand. So it should come as no surprise that NFL pros Travis and Jason Kelce are ...

Carter Klippenstein and Nolan Flamand each scored twice and Alex Garrett made 35 saves in his Brandon Wheat Kings debut as they beat the Moose Jaw Warriors 5-2 in Western Hockey League action at ...

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...