With Wheaties being one of General Mills’ most well-known cereals, famous for featuring star athletes on their boxes since 1921, this new cereal expands its appeal. It’s not just about elite ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

Since the days when star athletes regularly appeared on boxes of Wheaties, sports and cereal have gone hand in hand. So it should come as no surprise that NFL pros Travis and Jason Kelce are ...

The Wheaties placement of today is to be part of ... That momentum carried over as star players from college brought their rivalries into the WNBA. “We see more sponsorship opportunities and ...