Shaquille O'Neal has made many bold moves throughout his career, but few are as memorable as his decision to pass on a lucrative Wheaties sponsorship ... describing the basketball courts ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

Unsurprisingly, offers were coming O’Neal’s way, including from Wheaties cereal ... where he serves as President of Basketball. In the investment world, he backed Google during its early ...

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August.

Wildcats solidly beat Kansas behind strong scoring and tight defense. The 74-59 win snapped the Wildcats' three-game losing streak.

The Wheaties placement of today is to be part ... The miracle season for women’s college basketball during the 2024 NCAA basketball tournament — the event that made Caitlin Clark a household ...