The idea of buying something to only wear once, especially at that price point, felt silly and also quite outdated,” one Simone Rocha bride tells Vogue.

No wedding is complete without the perfect wedding dress. In cultures around the world, the bridal dress is considered one of the most important aspects of the wedding. A lot of time and money ...

Traditionally, a wedding dress was a precious item that you wore for one day only, before putting it back in its box—safely stowing it away in the attic for future generations (you’d hope).