We will share a thought process using a value equation model to boost brand value ... etc.), and longer-term marketing changes (range architecture, repositioning, new... We’re long-term subscribers to ...
How can brands embrace new marketing strategies, services and tech to solve this new value equation? 15 retail industry experts shared their predictions, while offering tactical tips to help you ...
Marketers lack a financially-valid equation to explain the value of sponsorships to their leaders, CFOs and peers. Chief Financial Officers complain the marketing industry lacks agreed upon ...
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