Sharing these genuine user experiences can help build trust, foster community and add authenticity to your brand’s messaging.

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation ...

Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...

India’s advertising and marketing sector is witnessing a silent revolution with user-generated content (UGC) emerging as a key factor influencing consumer buying. On e-commerce platforms like Flipkart ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

With the rise of user-generated social media posts, here's why brands should direct and have control over all of the content out there that's associated with their name. Struggling to outshine ...

To avoid these adverse effects, marketers should think everything through thoroughly before launching a user-generated content campaign,? said Carrie McIlveen, U.S. director of marketing at Metia.

Also called "peer production" and "crowdsourcing" and available on the Web via blogs, wikis and social media, user-generated content includes the daily news, encyclopedias, movie and product ...