An important point to remember when filing for trademark protection is that a trademark is not a trade name. A trade name identifies the business. A trademark identifies the product. For instance ...

UC’s Trademarks and Licensing program safeguards the university’s legal rights by monitoring and controlling the use of UB trade names and trademarks. Names of Brick and Mortar Outlets Walmart, ...

Your brand is your company's identity, so it's critical to secure it with a trademark, which prevents someone from improperly using your business name or branding. To get a trademark, you'll need ...

The team has work to do before securing a name, whether it's the Yeti, Yetis, Blizzard, Outlaws, Mammoth, Venom or HC.

A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...