The Instacart data, released in honor of National Hot Sauce Day on January 22, shows that while some brands enjoy nationwide ...

Unleash the bold fusion of aged red habanero peppers and the signature sweetness of CHA! by Texas Pete Sriracha Sauce.

The kickin’ hot sauce is stocked inside just about every NC refrigerator but is oddly unknown outside the Southeast.

The agency unveils the American hot sauce brand’s new integrated campaign, The Tale of Texas Pete: Let Flavor Run Wild.

Texas Pete hot sauce has its roots in Winston-Salem, North Carolina, where it was first introduced in 1929 by Sam Garner and his three sons—Thad, Ralph, and Harold—who'd previously bought a ...

Instacart's new report sheds light on the relative popularity of Cholula, Frank's RedHot, Huy Fong Foods and more across the ...

Hence the name. Texas Pete hot sauce began in 1929 in Winston-Salem. This is the first time the cowboy mascot came to life beyond the bottle’s label. But nearly 100 years later, Texas Pete ...

goes the jingle. “He’ll fix that burnin’ hunk of meat Texas Pete! With sauce that’s hot and sweet ...’’ This brand enhancement comes thanks to McKinney, the Durham-based advertising ...