Millennial moms are a lucrative demographic for mobile marketers, but brands need to shift from pushing aggressive coupons and offers to using more content-heavy strategies ... song downloads.

Differentiating from past promotions Starbucks has previously leveraged a plethora of campaign microsites, Tumblr pages and social media marketing strategies to drive awareness of its seasonal ...

"Starbucks use of QR Codes has become an important part of their marketing strategy," said Mike Wehrs ... Starbucks is also incorporating social media such as Facebook and Twitter within the mobile ad ...

The move further advances Starbucks’ mobile strategy, in which it is already ... base that’s willing and expects different types of marketing campaigns, and a lot of people who frequent ...