Sephora is giving its 700 stores a major makeover. Here’s why
The beauty retailer’s brick-and-mortar strategy is ambitious—even as many retailers are dying. Sephora’s stores are getting a ...
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Selena Gomez’s New Rare Beauty Products *and* Fragrance Will Boost Up Your Confidence
The new products and scent will launch on Sephora’s app on December 11 and then on Sephora’s website on December 12. The expansion of Rare Beauty’s body line comes with words from Gomez herself.
Sephora's Lunar New Year beauty sets are selling fast — here's what's in them
Lunar New Year is just a few weeks away, and tons of brands have already dropped capsules and collections to celebrate the ...
Sephora Unveils 2025 Beauty Insider Birthday Gifts: Makeup by Mario, Summer Fridays, Kérastase and More
Sephora’s 2025 Beauty Insider Birthday Gift collection presents the most expansive selection in the program’s history, ...