Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores ...

and marketing in 2023, according to financial reports filed with the Securities and Exchange Commission, categories that ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

I explore how brands and leaders grow in a modern commerce world. Advertising spend is likely to be up 5.6% in the U.S. this year to $360 billion, according to financial analyst Brian Wieser.

Over the past three years, fintech ad spend has grown an average of more than 45% year-over-year, according to Outfront Media Inc., an advertising company whose clients include fintechs such as ...

In 2023, online spending during the same period grew 4.9%. Retailers, including Walmart and Target, spent more on ads, offered early discounts and targeted promotions, and used artificial ...

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Online spending rose 8.7% during the holiday season from last year, according to data from Adobe Analytics, as deals and the use of AI-powered chatbots helped inspire purchases. Sales on retailers ...

But Walmart boosted its online advertising outlays by 30% during the same period, with a 200% increase in spending on TikTok. Target's modest bump in advertising started in October when it began ...

Since 2014, the growth rate of advertising expenditure has outpaced global economic output by 2.8 times, the report added.

digital advertising spend is expected to surpass linear TV, with 52% of ad dollars going to CTV, social and online videos. It’s no surprise since the average person spends six hours and 31 ...

Online spending grew 8.7% during November and December, according to Adobe Analytics, as consumers took advantage of discounts. Shoppers have embraced "event-ized buying," as they hold out for key ...