Compared to the 2020 Tokyo Olympics, viewership on NBC’s platforms for the Olympics is up 79%. The US Men’s Basketball Team ...
At least that’s what new research conducted on behalf of the International Olympic Committee (IOC) by independent researchers would have us believe. It says that a record 84 per cent of the ...
And for its coverage of the 2024 Summer Olympics in Paris, NBCUniversal smartly realized this shift. Citing new data Maverix ...
In recent years, the surge in viewership and fandom surrounding women’s sports has been nothing short of remarkable and was predicted to continue into the 2024 Olympic Games. While a great deal ...
LOS ANGELES--U.S. viewership for the Summer Olympics in Tokyo, a competition clouded by the COVID-19 pandemic, dropped to about half the audience for the London Games in 2012, according to data ...