Nike’s new CEO Elliott Hill warned of short-term pain as the embattled sportswear seller works to revive tepid demand for its ...

A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...

Nike’s second-quarter financial performance for Fiscal Year 2025 has revealed significant challenges the company must ...

Nike’s second-quarter revenues dropped 9 per cent, better than expectations. Shares ticked up as new CEO Elliott Hill broke ...

It must use sport to create a more inclusive, more equitable future for players everywhere. “In 2021, Nike has a responsibility in our league partnerships to invest at a level that stands for ...

The sharpness in each sport is what differentiates our brand and our business and fuels our culture." Hill and the Nike leadership team have received "consistent feedback" from teammates ...

To me, inviting 8 billion athletes into sport is a pretty powerful purpose." The best way for Nike to be Nike, according to Hill, is to an prioritize athlete-driven approach, create demand for the ...