McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons.
The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster ...
However, McDonald’s is ensuring it keeps a strong mobile focus at the heart of this initiative, as evidenced by its decision to enter one lucky McD app user into a $50,000 sweepstakes each week ...