Signs Your Business Needs Customer Master Data Management Strategy And Application
By consolidating fragmented information into a single, unified view, organizations can enhance customer relationships, ...
How To Build A Winning Data Strategy To Transform Customer Experience
Data has become the lifeline of our increasingly interconnected world and a crucial lever for driving customer experience.
Machine Learning Revolutionizes CRM Data Quality Management
Sruthi Potru demonstrates that machine learning is not just enhancing data quality management it's fundamentally transforming ...
Harvard Business School9y
Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation
Narayandas, N. "Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation." Journal of Service Research 1, no. 2 (November 1998).
fingerlakes17d
Why You Should Use a CRM for Contract Management. The Best Contract Management Software in 2025
Customer Relationship Management (CRM) tools have evolved far beyond their original purpose of organizing client data and tracking sales.
Harvard Business School7y
Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel
Campbell, Dennis, Francisco de Asis Martinez-Jerez, Marc Epstein, and Joshua Bellin. "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel." Harvard Business School ...