Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

The new brand work will be followed by the reveal of the Jaguar Design Vision, a concept car set to give us the biggest clue ...

Car giant Jaguar has unveiled a new logo and a rebranded range of new electric cars alongside marketing slogans such as ...

The ad and rebrand are part of Jaguar’s shift toward an electric vehicle (EV) future. Jaguar recently unveiled a refreshed ...

JAGUAR is getting a mauling for killing off its growling big cat logo as part of a woke rebrand. The badge, used for decades ...

Those efforts crashed so hard that today Jaguar builds just one vehicle, the sport crossover F-Pace. And that vehicle, ...

A new artist’s mark has also been created (Jaguar/PA) It debuts alongside a new prancing “leaper” cat design embossed on ...

When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

“Jaguar has its roots in originality. Sir William Lyons, our founder, believed that a Jaguar should be a copy of nothing,” ...