Jones: That's me and my boss opening up a lava lamp. [glugging] Oh! Are we getting these noises, guys? Our goal was simple: to figure out what's inside. As it turned out, it actually wasn't simple ...

The team delivered lamps all over the country, and soon demand grew, forcing the company to further develop the concept so that the inside of the lamp could withstand movement and handling (a process ...

Jones: That's me and my boss opening up a lava lamp. [glugging] Oh! Are we getting these noises, guys? Our goal was simple: to figure out what's inside. As it turned out, it actually wasn't simple ...