How the human–AI hybrid approach can lead to efficiency and effectiveness gains in marketing research
Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research.
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ChatGPT Speeds Up Patient Interview Analysis with Human Oversight
Research: Unravelling ChatGPT’s potential in summarising qualitative in-depth interviews. Image Credit: TippaPatt / Shutterstock In an article published in the journal Nature Eye, researchers ...