Retail Dive13y
IKEA drives consumers in-store via targeted mobile ads
Swedish furniture retailer IKEA is running a targeted mobile ad campaign that encourages consumers to visit its locations and browse the company’s products. The IKEA mobile ads combine location ...
Retail Dive10y
How IKEA is boosting in-store traffic via mobile social geotargeted ads
An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social ...
scmp.com5y
IKEA causes social media frenzy in Hong Kong using Chinese slang in provocative ad for new dessert
Ikea Hong Kong released an advertisement on their official Facebook last Saturday for an ice-cream dessert which has garnered online criticism from netizens. The ad is for a bean curd flavoured ...
Brilliant adverts that were praised for their creativity
Meanwhile an IKEA ad for an upcoming store opening on Oxford Street in London has been turning heads for months. Here FEMAIL ...
wallpaper2mon
A new Oxford Street pop-up celebrates IKEA's blue bags
So much so that on the 28th of November, IKEA is opening a pop-up concept store on London’s Oxford Street called the ‘Hus of Frakta’. At the 'Hus of Frakta', IKEA aims to celebrate the legacy of its ...