Instead of bragging about how much your latest home renovation set you back, the amusing ad invites Ikea customers to ‘show off your savvy’ Driven by the philosophy ‘to create a better everyday life ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

But as a PR stunt, the ad's served it's purpose more than brilliantly - making the headlines and causing quite a stir on social media. "Sure, there are lots of ads you'd love to pee on. But in this ...

Ikea is conducting a review for its U.S. creative business, Ad Age has learned. The review is in the early stages and is ...

Created by Mother ad agency, the new spot is the latest in the long-running Wonderful Everyday campaign from the retailer Last year saw Ikea promoting the value of a good night’s sleep, and in its ...

China 'leftover women' ad goes viral The over-27s China calls 'leftover women' Though Ikea pulled the 29-second advertisement after the uproar, copies can still be viewed online. It opens with a ...

Ikea Hong Kong released an advertisement on their official Facebook last Saturday for an ice-cream dessert which has garnered online criticism from netizens. The ad is for a bean curd flavoured ...

From lens focal lengths and fill-flash to portraits, macro or stunning landscapes there are techniques for everyone. Learn how to use metering, considering composition and shoot everything from ...

An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social ...

IKEA did not respond to press inquiries. Mobile engagement The IKEA mobile ad encourages consumers to share how they have improved life at home. When consumers tap on the ad they are redirected to ...