Dr Oetker is tight-lipped about the precise value ... will follow the frozen food firm's lead. "It's a pity that there are still some companies that haven't stepped into their history," he says.

with additional participating investors — global food conglomerate Dr. Oetker-backed Be8 Ventures; and CJ CheilJedang, a $23 billion Korean behemoth supplying fermentation-based bio-products ...

That 'real difference' was that the pizza was frozen, and actually provided by Dr Oetker. And guests seemingly ... nurturing a passion for good food, fine wine, and excellence in everything ...