Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

If you are creating your USP for the first time, here are seven surefire strategies to help you stand out from the competition. Consider pricing when drafting your marketing plan. Developing the right ...

In this article, we’ll explore the main aspects of product marketing and how to develop a strategy that works for your business. Product marketing is all about understanding your customers and ...

As economic uncertainties loom, retailers are adopting advanced AI-driven pricing strategies to meet price-conscious consumer ...

The global pandemic and subsequent inflationary pressures exposed a critical weakness in many organizations: the inability to adjust pricing strategies quickly and effectively. As we continue to ...