By consolidating fragmented information into a single, unified view, organizations can enhance customer relationships, ...

Data has become the lifeline of our increasingly interconnected world and a crucial lever for driving customer experience.

Data, of course, plays a key role in fueling AI, which performs most effectively and delivers the greatest value when fed ...

Customer relationship management (CRM) systems benefit businesses by automating tasks, centralizing customer data, improving collaboration, and providing insights for targeted email marketing.

Harnessing the valuable source of information known as the Voice of the Customer (VoC) can be daunting. On the surface, it seems simple enough – all businesses receive phone calls, emails, and text ...

Exactly why businesses are so keen on data sovereignty varies, though – two in five (40%) see it as a compliance issue, but ...

Customer Relationship Management (CRM) tools have evolved far beyond their original purpose of organizing client data and tracking sales.