Life sciences marketing has rapidly evolved to mirror that of consumer retail ... teams to develop targeted strategies that focus on healthcare provider (HCP) preferences while meeting budget ...

Key Takeaways Technology offers dynamic ways to enhance consumer interaction across diverse platforms. Data-driven strategies provide a more profound understanding of consumer behavior. Security and ...

Sarah Rickwood delves into IQVIA data to find out exactly how pharma's HCP engagement ... their healthcare professional audience as they are now, and feeding that insight into their customer ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional ...

Scoring points Gamification is the use of game-like mechanics and dynamics in a non-game environment such as marketing to increase consumer engagement and/or influence consumer behavior. Game-like ...