USIM, a provider of media solutions, has a new partnership with IRIS.TV, a content data marketplace for streaming media, to leverage its content identifier, the IRIS_ID, to enhance the creative … The ...

With the looming threat of American tariffs on Canadian goods, some shoppers are swearing off U.S.-made products. CTV's ...

By leveraging QR codes and household identity graphs, this innovative ad format offers omnichannel experiences with ...

CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. The post 2025 is the year for B2B brands to embrace CTV appeared first on ...

Jamie Davis Heavy Rescue fights to keep some of the most important trucking routes in North America open. Tough individuals battle the rugged coast and the North Atlantic Ocean to live and work on the ...

CTV platforms offer a wide array of features that enhance viewer engagement across diverse content types, including live events, series, news, and entertainment. Interactive menus, real-time ...

Bell Media in Canada has expanded its alliance with NASCAR, becoming the home of the NASCAR Craftsman Truck Series alongside ...