Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

Coming from a world where brand is the strategic driver, you can imagine my surprise when I stepped into B2B tech to find ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

Nurses and home and health agency owners alike have told us that our AI powered app is a gamechanger. With our recent enterprise wins in this $130 Billion sector 1, we believe that we have a solution ...

Amesite’s CEO, Dr. Ann Marie Sastry, will deliver a corporate presentation at 2:30 PM ET today, January 29, and engage in one-on-one meetings with institutional and individual investors to discuss the ...

Most recently, she served as Group Vice President (GVP) and General Manager at Oracle, where she was responsible for their B2B and B2C marketing cloud customers. Reporting directly to Zeta’s ...